Speaking
Lee Schneider gives talks and facilitates workshops on online strategy and communications. With two decades of experience in television and film as a writer, director, producer and executive producer, Lee brings his experiences to the world of online media content creation. He has provided workshops and spoken at the Santa Monica Chamber of Commerce, the American Society of Media Photographers, University of Southern California, and non-governmental organizations such as Architecture for Humanity and Public Architecture.
To book Lee for your event, contact us.
Topics
How to Tell the Story of Your Business Online
Subject Area: Marketing
Your customers and clients are online. Every day they are using Facebook, Google+, Twitter and other channels to create a dialogue with brands they love. If they are not in dialogue with you, they’re creating that dialogue with your competitors. Your business can use social media to expand your brand’s online presence, but it works best if you have a social narrative to tell. What is a social narrative? It is the story your business tells online, and it’s the way people want to engage with your brand. Any business can profit from a strong online presence by leveraging their social narrative. Lee shares his two decades of experience as a screenwriter, producer and director and his recent experiences creating media online.
Key issues covered:
- how to tell the story of your business online
- extracting the hidden stories that are already part of your business narrative
- choosing the best online channel for your story
Value to Your Group: Working with information gathered from members before the presentation, Lee will use the workshop to explore the best storyline for each business and reveal the most efficient way to tell the story of that business online. Members will come away from the workshop knowing how to better engage with clients, customers and prospects online, using a social narrative to create lasting engagement and brand loyalty.
How to Leverage Social Media Intelligence
Subject Area: Marketing/Market Research
To deliver what customers want, a company needs to know everything about them. Once upon a time, to get this done, a company needed to hire somebody to create a marketing study and administer it. But now all you need to do is engage customers online, and then you can learn everything you need to know. For every click, your online customers are providing your business with information about themselves.
In an interactive workshop, Lee Schneider will gather information from each member before the meeting to create a customized presentation keyed specifically to their marketing and informational needs. He will show participants how to use their existing networks on Twitter, Facebook, LinkedIn, YouTube and other channels to learn about their customers and clients – their likes, interests, and preferences. Lee shares his two decades of experience promoting causes and films online and on television.
Key issues covered:
- a simple way to use Google Analytics to measure brand loyalty
- what WordPress stats tell you about the effectiveness of your message
- how to interpret Facebook stats
- how to extract data from your mailing list that will drive your success
- use Twitter as an informational feedback tool
- turn all of your social networks into mini-marketing studies
- how to create an inexpensive marketing study/questionnaire
Social media monitoring provides a powerful listening tool. Never before has there been an ongoing, 24/7 two-way dialogue between brands and their constituents. Lee will show online social analytics bring real time insights into your customers: their demographics, their likes, and how they respond to your online message.
Value to Your Group: Takeaway knowledge and insights will include how to gather data online and leverage it to drive the success of your business.
Who in Your Organization Should be Handling Your Social Media?
Subject Area: Technology/Training and Support
Customer contact was once over-the-phone or in-person, but now it’s online. Who will be the point of contact for your customers and prospects? Training key employees to do the best for your company is critical now, as everyone is interacting on Twitter, Facebook, Google + and in email newsletters. We are all media companies now. We are all connecting with customers online.
In this case-study-driven workshop, Lee discusses how to pick your online point person from among your staffers, sets out the best ways for staffers to communicate online and presents a training curriculum that you can provide to your employees. Lee shares his decades of project manager experience as an executive producer for many television projects and as a consultant for online campaigns.
Key areas covered:
- how to choose the right employee or staffer to be your online voice
- how to build a strong online team inside your organization
- how to project-manage online communications
- when to outsource and when not to
- why you don’t want to hire a “ghost blogger”
- how to work through customer criticism and praise online
Customer contact has changed dramatically. Future-proofing your organization and communicating effective is all about picking the right person to be your company’s voice.
Value to your Group: Save time, reduce frustration and maximize efficiency by building the best online communications team and picking the right person to lead it.
To book Lee for your event, contact us.
Photo credit: visual.dichotomy via Creative Commons License.
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