Case Study: Facebook Becomes Useful

March 9, 2011

Why Facebook for business? If you are doing cause-related marketing or just want more visitors to your website, your internet marketing consultant should recommend Facebook.

Case Study: Gaming Google

February 14, 2011

Getting more hits on your website has become an obsession with many companies. Making good on that obsession can mean doing bad, bending and even breaking the rules.

New Product: The Newsroom

January 12, 2011

I learned how to write among journalists having emotional meltdowns, arguing editors, and edgy competition to write really fast, so I know something about newsrooms.

Manifesto: Twitter Goes Local

December 6, 2010

If you sell fine coffee and want to promote it locally, you can do that on Twitter. If you’re a service professional who wants to develop your regional business, try Twitter.  I’m having a lot of success marketing locally using Twitter.

Case Study: Real Estate Mojo

September 14, 2010

Any realtor wants prospective clients to find them online. Simple enough. I’ll tell you how to do just that. I’ll analyze two successful realtor web sites. Then, I’ll show you why you don’t have to follow any of the rules they follow to achieve success.

Manifesto: The Truth about SEO

August 19, 2010

Often I get this request: “I want Schmeckendorf Industries at the top of the Google rankings.” Well, actually I don’t get exactly that request, but everybody wants to be at the top of the rankings. It’s a worthy quest, akin to climbing Everest, but success depends on your equipment and stamina.

Workshop: how to tell a story online

July 25, 2010

Your clients are hungry for online ‘motion stories’ – about their companies, products, services, employees, customers and more – and you need to develop your own motion stories to attract those clients.  Find out how!

Case Study: West Post Digital

July 11, 2010

West Post Digital is a thriving post-production facility in Los Angeles.  The company’s online communications strategy needed to establish them as experts and build an audience for their projects and events.

Case Study: SHELTER

April 5, 2010

Marketing for a cause means finding people who have a passion for your message and connecting with their vision.  SHELTER is a project designed to mobilize people into action. It’s aimed at building an online tribe.

Case Study: Chance Happens

April 5, 2010

You have a project or new business venture. You want people to know about it in a low-cost, high-impact way. Here’s an example of a project that is promoting a new movie. It uses many web tools that are completely free.

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