Massage Therapy for Your Message

February 1, 2012

Marshall McLuhan famously wrote ‘the medium is the message,’ but he also enjoyed saying ‘the medium is the massage.’ How your message massages your audience, and the medium of expression you use, might be more important than your content.

Why Do I Need All this Stuff?

January 17, 2012

As soon as you think you have Facebook and Twitter figured out, somebody tells you that you need to be posting on a whole bunch of other places, like Google+ and Pinterest.

How to Develop Your Social Narrative

December 6, 2011

Everybody needs a social narrative. For some people it’s their ‘elevator speech’ – that quick verbal delivery of services that is supposed to happen between floors in an elevator. For others, their social narrative is a storyline that their business unfolds over time and over the web.

Podcasting: How to Get Started

November 19, 2011

The most-asked question I get about podcasting is ‘what is podcasting?’ Podcasting is a delivery system for audio programs. Use a podcast as part of your social media strategy and get noticed online.

Case Study: Vision Marketing Online

October 12, 2011

Many companies are using social media marketing.  But just a few are using what I call vision marketing.  Vision marketing means you let the world know what you stand for.

Case Study: Customer Satisfaction

October 2, 2011

Magic words: customer satisfaction.  To satisfy customers, though, you first have to know what they want. An internet marketing consultant can craft a social media marketing strategy for you.

When is the Best Time to Post to Facebook and Twitter?

September 27, 2011

Twitter and Facebook go global 24/7, but if you want people to get your messages, you have to post them at the right time for your audience. Here’s your social media marketing plan.

Case Study: Mountain Mama Maternity

July 20, 2011

Social media marketing for women who like outdoor life – biking, climbing, kayaking, rowing and hiking – should have stylish, functional clothing for all stages of life, including pregnancy.

Case Study: How to Become a Trusted Authority

May 19, 2011

What’s your vision for becoming an expert? You read all  you can about a your topic. You might rehearse talking about it in front of the mirror. You tape a piece of paper with a few key phrases over your bed so that it’s the last thing you see at night.

How to Write an Article that Shows Your Value

March 16, 2011

It’s been said that writing is easy. You just sit in front of a blank piece of paper until blood comes out of your eyes. It’s a little less bloody now, of course, because we have computers. But for many, writing can be a mountain to climb.

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