At DocuCinema, our mission is to prosper by making media, content and aps to help people collaborate.
Our Story and What We Stand For
DocuCinema started in 1998 as a cinematic cartographer of Americana. Our film crews traveled across the country to document icons like Route 66 and Harley Davidson motorcycles, and along the way stopping off to meet extraordinary people like bluesman Buddy Guy, Peter Fonda and Warren Beatty. We also did a film about “girl drama” called “Mean Girls: mind games” for Discovery Health Channel. Other projects included “Tracing Audrey” for Court TV’s series “The Investigators.” We’ve made films for corporations and instructional videos for Children’s Hospital and The Home Depot, and web videos for Better Homes and Gardens’ online division.
The company was born out of a passion for creating an intensely personal brand of storytelling. Our early films had a deliberately handcrafted feel. We used Super 8 film for some sequences and recorded music live on site. Then and now, journalism has always been central to our process. Our films connect people, bridging sometimes contradictory ideas. Our films report on real life, and therefore aspire to make the most genuine and lasting connections. When we have a point of view you’ll know it, but we won’t exclude opposing views, either.
Our more recent work has focused on making films that are portable and modular. Shelter is a good example of this. It’s a theatrical-release documentary that is also being used in workshops and presentations at colleges and universities.
DocuCinema produces the be global podcast, which features interviews with visionaries who are working for global collaboration online.
Red Cup Online Strategy + Media is a unit of DocuCinema. Red Cup focuses exclusively on optimizing the online presence of your cause, company or project using social media marketing. Check out what Red Cup has to offer.
Founder Profile
Lee Schneider is the founder of DocuCinema, Red Cup Online Strategy + Media and the be global podcast. He has been making documentaries for more than 16 years for a variety of network clients. His current film and media projects include a documentary called Shelter, which is about the design for good movement, a documentary called The Incredible Power of Chance Events, which is about the role of chance and karma in life, and the be global podcast, a series of interviews with world-changing innovators who are using collaboration online.
Lee has made documentaries for History, Discovery Health Channel, The Learning Channel, Bravo, Food Network, Court TV (tru tv), ReelzChannel and A&E. He has been a supervising producer on several series for The Travel Channel. He made the first documentaries on E! Entertainment Television. He began his career as a freelance writer at Good Morning America and was a producer at Fox and Dateline NBC. If you dig deep into his IMDb listing, you’ll find that he wrote for dramatic television series and also wrote episodes of a cartoon called ThunderCats.
He also contributes on a regular basis to The Huffington Post and Storify. He was born in New York City and lives in Santa Monica, California with Tabby Biddle, a writer and editor. Lee’s daughter Carolyn lives in New York City. His son Dean is studying furniture design at California College of the Arts. You’ll find Lee on Twitter, on Facebook (using his nom-de-net of Docuguy), on Pinterest and Google+. From time to time he blogs at 500 Words.
Lee Schneider is the founder of DocuCinema, Red Cup Online Strategy + Media and the be global podcast. He has been making documentaries for more than 16 years for a variety of network clients. His current film and media projects include a documentary called Shelter, which is about the design for good movement, a documentary called The Incredible Power of Chance Events, which is about the role of chance and karma in life, and the be global podcast, a series of interviews with world-changing innovators who are using collaboration online.